Read the book it is a Wonder life (Capra,1946) and do the questions Dissertation

Read the book it is a Wonder life (Capra,1946) and do the questions below - Dissertation Example This movie is generally believed to be addressing the themes of honesty and sacrifice or upholding of virtues that ensure civic and familial welfare. However, in-depth analysis of its storyline brings forth the fact that it largely focuses on highlighting the negative outcomes of Capitalism when rapaciousness encircles it. Frank Capra presents two sets of approaches to run a financial enterprise, and this forms the actual theme of the movie; the conflict between ethics based business plan and an interest based one is evident throughout. The protagonist George Bailey endorsed an inclusive business model and used a straightforward and morality-based policy for running Bailey Building and Loan Association. This paper is an attempt to unearth the way Capra depicted an Inclusive model inspired business enterprise in It’s a Wonderful Life using examples from the movie. A business model is a concept developed by an enterprise to devise some definite business logic required to make th e company and its stakeholders earn profit. This model also determines the interactivity and relativity between a business’s core elements, I-e capital, raw material and labor (Bastiaens, Baumeol, and Kreamer 31). Bedford Falls is a small town where the chief financing institution is owned by George Bailey. George Bailey is the good guy who puts both his heart and mind in the business. Therefore, in Bedford Falls under Bailey’s headship, â€Å"banks are small, local, family-run enterprises that help the common people by lending them money to buy homes, run small businesses and build a community; dodgy mortgages are not bundled up and sold off as new investment vehicles to unsuspecting investors† (Lethbridge). This propels the notion that Bailey opted for an Inclusive business model since this type largely focuses on ensuring the welfare of the minorities, poor and/or low-income groups within a community. In an Inclusive Business Model, the approach induced is us ually targeted towards the betterment of the masses instead of the profitability aspect of the company. World Business Council for Sustainable Development describes Inclusive model as â€Å" one, which seeks to contribute toward the alleviation of poverty by including lower-income communities within its value chain while not losing sight of the ultimate goal of business† (Michelini 24). The feature that explains the business model followed by Bailey is that he prefers satisfying public domain, social welfare and community interests over his own financial prosperity. When the company’s shareholder Henry Potter proposes to halt financial aid to working-poor and convinces the Board of Directors too, Bailey is the only one who not just rejects this proposal but wins back the confidence of board members in this regard. At no point in the movie has Bailey been shown as a wealthy self-sufficient man. In the scene when he is leaving for honeymoon and gets information about the bank run his company is about to face; he is not able to generate more than $2000 to pay to the depositors. It was the amount that he had saved to utilize for his honeymoon expenditures. This means that his approach to business is humane, and he strived to keep all the sections of society compatible and intact. As per the rules of Inclusive Model, Bailey involved the